We celebrated the launch of Lola Young’s album I’m Only F***ing Myself with a one-of-a-kind, all-immersive fan experience at London’s culture-shaping venue, Outernet.

Fans were taken through Lola’s bold new record with a groundbreaking 360° visual album playback, exclusive merch printing on site, custom photo moments, followed by a Q&A with Annie Mac.

The converation was filmed and put up on Lola’s channels during album release week.